| Parameters | Definition | Example | |
| Public interest | News reporter or media contributions should be of public interest and of some concern to the people who are consuming them | Amy Winehouse’s last escapade vs. the truth about the Cologne disaster | |
| Privacy | Collides with public interest. People want to know everything about famous people. Their privacy gets violated. | The problems that Britney Spears had. The pictures that were taken of her. | |
| Neutrality | Only objective information, not subjective. The media should not manipulate or brain-wash the people. It should only inform | Tabloid newspaper may contain the point of view of journalists. | |
| Taste | Serious newspaper including well structured articles and catchy headlines. It should catch the attention of the people. | ||
| Truth | Reporters may invent stories so that the newspaper is sold better. False information may be added or even whole stories may be invented | Rumors | |
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